Layout should be simple and facilitate navigation on any given page ofآ  the site. Navigational clues such as home, back buttons andآ  clear contact information all contribute to clean streamlined web site design. Limited use of Flash and multimedia is also recommended unless implemented with the greatest of care. Text, fonts and structure should be compatible with major browsers. A fast loading site is also crucial, research has shown that a slow site can cost you 33% of potential traffic.