In addition to being optimized, web site text should be written wisely . Online content should be readable, usable, findable, accessible and last but not least credible. Online text should be written like an essay in aآ logical and rational fashion. Research has shown that seasoned internet surfers pay a lot more attention to content than was previously assumed. Typographical and grammatical errors can also have a disastrous effect on a web site's credibility and reputation.